Types of Mobile Marketing | Mobile Marketing for Business | Startups
What is mobile marketing?
Mobile marketing is a part of the digital marketing strategy that is used to target customers who are using websites, social media channels, apps, and emails, as well as SMS and MMS via smartphones and tablets.
In this digital world, it’s difficult to find a person without a smartphone. Make the most of it.
Mobile marketing involves SMS and MMS marketing. When it comes to short- or long-term marketing plans, Pay-Per-Click (PPC), search engine marketing (SEO), social media marketing, content marketing, Google ads, Facebook ads, Instagram ads, and YouTube ads are also ways to reach a large audience. Mobile marketing is a good way to get your message out to a lot of people at the same time.
How Does Mobile Marketing Work?
Prepare the entire mobile buyer persona:. A buyer persona is a detailed description of your customer. The buyer person includes the target audience, location, gender, age, and interests of the buyer. Furthermore, goals, challenges, modes of marketing, objections and difficulties in the purchase process are all very useful in mobile marketing.
Determine objectives. The best strategy that you can have is to set goals and create realistic plans. Create a marketing plan for the week, month, or year. Use online automation tools to set marketing goals and set KPIs across all your marketing modes. You should also determine your cross-selling and upselling marketing strategies.
Set KPIs: Just like other marketing strategies, mobile marketing also needs to be tested and analyzed. It is important to understand which marketing strategies are realistic and easy to analyse in terms of KPIs and mobile ad campaign success.
Google gives us wings by providing all the data we need by providing all the data users surf, which is working for us or not working for us through Google Analytics and Google Data Studio. This is one of the best ways to look at the date of our site. You can get bounce rate, matrices, traffic details, the geographic location of the user, and a lot more from this one.
Types of mobile marketing
There are eight types of mobile marketing.
- Mobile marketing via push notifications
- Location-based mobile marketing
- Mobile marketing via MMS
- Mobile marketing via SMS
- Mobile search ads, mobile marketing
- App-based mobile marketing
- Mobile marketing with QR codes
- Mobile marketing in games
Mobile marketing via push notifications
Push notification marketing is another significant marketing tool. It helps brands communicate with potential buyers in an effective way (by showing text in a small window). This method is cheaper compared to the SMS mobile marketing strategy. Furthermore, it is best for a longer period compared to a short period.
Location-based mobile marketing is a marketing strategy that is used to send messages through website visitors depending on the geographical presence of the people staying.
Mobile marketing via SMS:
SMS marketing is one of the oldest mobile marketing strategies that uses people’s cell phone numbers to get them to buy from you.
Mobile marketing via MMS:
MMS marketing stands for multi-media marketing. It is also one of the oldest modes of marketing. Images, audio, video, and slideshows are used in this MMS marketing.This form of marketing strategy can send rich content to the potential customer and make them aware of your products and services.
Advertisements for mobile searchesThese are nothing but ads on extensions, such as “click to call” or “click to visit.” Search advertisements are used by gig brands like Microsoft, Google, and ETC.
App-based mobile marketing: App-based marketing is an engaging and direct marketing strategy. In this digital world, everyone is sticking to their phone and downloading apps from the playstore in millions. Compared to the SMS/MMS marketing strategy, app-based marketing is an efficient and effective marketing strategy.
QR codes are used in mobile marketing. Where QR codes are visible on screen, people need to scan the QR codes to visit the site where they are linked to. In game mobile marketing: In this new generation, there is no one who doesn’t like games or who doesn’t play games. In-game mobile marketing is an engaging marketing strategy that is mostly used by big brands. In game mobile marketing, there are a variety of advertisements that can be shown to the target people by pop-up display images, or ads at the beginning or end of the game.